Don't tell me where your priorities are.

Show me where you spend your money and I'll tell you what they are.

-James W. Frick

Plan YOUR work! Work YOUR Plan!

Friday, June 29, 2012


Personal Finance 4 The People is pleased to team with others who are able to share their expertise in various areas. We hope to combine our efforts to bring a greater financial effort in order to help you reach YOUR Financial Independence. Today's guest post comes to us from J. S. Aikens.

powwerless image.jpgTalk to anyone about the economy and the topic of income disparity will undoubtedly come up.  As a person of color who is working to build wealth, I feel we have underestimated our power.  We live in a capitalist society.  That means that money is extremely important.  If you think that you are powerless because you don’t have a booming bank account, consider this: we are the largest group of consumers. 
            What does this mean? This means we have a tremendous amount of buying power. If we want to influence anything, you can use your purchasing power to do it.  If you don’t like a company’s hiring practices, customer service, or company policy, utilize the power of the pen, word of mouth, and your purchase to make your displeasure known. 
purchase power.jpg
            A great example of this is Earle Graves, Sr. He shared a story in which he was displeased with a certain state’s stance on affirmative action.  Mr. Graves made his stance known to the elected officials of that area.  He encouraged the organizations he was affiliated with to do the same and he canceled the events he planned to host in that area that would have brought them revenue.
Now you may be thinking that you don’t have that kind of influence.  I beg to differ. If you tried, you could list 10 areas of your life (job, church, family, etc.) and list ten people you are affiliated with in each.  That is 100 people. At least 1 out of 5 are likely to spread the word, especially if you harness the power of social media.  So take heart! You don’t have to be a victim of any company or organization’s whims.  Feel free to make them aware of this the next time you are challenged with a policy or practice that negatively affects you. You have power and the responsibility to use it.

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