What does this mean? This means we have a tremendous amount of buying power. If we want to influence anything, you can use your purchasing power to do it. If you don’t like a company’s hiring practices, customer service, or company policy, utilize the power of the pen, word of mouth, and your purchase to make your displeasure known.
Now you may be thinking that you don’t have that kind of influence. I beg to differ. If you tried, you could list 10 areas of your life (job, church, family, etc.) and list ten people you are affiliated with in each. That is 100 people. At least 1 out of 5 are likely to spread the word, especially if you harness the power of social media. So take heart! You don’t have to be a victim of any company or organization’s whims. Feel free to make them aware of this the next time you are challenged with a policy or practice that negatively affects you. You have power and the responsibility to use it.